As part of a reorientation of the cabinet furniture manufacturer from Rheda-Wiedenbrück, the corporate design had to be redesigned in 2002. The new design was only the beginning a complete overhaul of the company’s entire corporate design.
From single brochure catalogs to advertisements, all print media have been revised.
The goal of the redesign was to allow a simple scheme which allowed for a good optical structure, with a minimum number of graphical constants, while the products were given a sufficiently large stage.
The severity of the graphical design furniture should echo in the corporate design. The result was a book of design guidelines in A3 format, in which the design grid was explained in detail and shown in samples. Designed as artdirector for Dorland