Bewag
Team
Agentur: Dorland
Photos: Edith Held (1,2,3,4,6); Sandra Leu (5); Rüdiger Knobloch (7); Uwe Hetzner (8)
Text: Stefan Weber; Nina-Britt Rauer
Artdirector: Armin Korf, Harald Deis
Description
Sponsoring campaign by BEWAG in Berlin. Energy can be a somewhat dry topic in advertising. It’s always around, but the only moments to realize its presence are exactly those when it’s missing. That’s why we thought it would be a good idea to tell people what else they were funding or even working on. Starting with Berlin Marathon, over Love Parade to the sponsoring of Hertha BSC and 1. FC Union Berlin.